August 30, 2026
MDF programs partners will actually use
Market development funds fail when claims take six weeks. Design the fund like a product.
Partners stop applying for MDF when the paperwork costs more than the campaign. The fund then sits unused, and leadership concludes that channel marketing does not work.
Treat MDF as a product: published rules, eligible activities, a one-screen request, and a claim path with receipts. PartnerFlow 360 tracks budget by program, partner tier, and quarter so finance and marketing see the same number.
The teams that get leverage from MDF publish what good looks like — co-branded webinars, local events, proof-of-value kits — and approve those in days, not weeks.