Partner Relationship Management
See every partner. Grow every channel.
PartnerFlow 360 is the operating system for reseller, referral, and alliance programs — portal, deal registration, MDF, enablement, and revenue in one place.
- 42%
- faster partner onboarding
- 3.1x
- more registered deals
- 11 hrs
- saved per channel manager / week
Built for channel teams that already outgrew shared inboxes
- Aperture Cloud
- Northwind
- Vesper
- Kindred
- Relay
- Harborline
The problem
Your partners do not live in your CRM.
Salesforce and HubSpot are built for people you employ. Partners need a portal, fair deal protection, published funds, and training that does not live in a forgotten LMS.
When those pieces sit in five tools, channel managers become the integration. Forecasts slip. Good partners go quiet. MDF expires unused.
Platform
One record for the whole partner lifecycle.
Partner portal
A branded workspace for deals, assets, certifications, and payouts — in the language and currency each partner uses.
Deal registration
Submit, review, expire, and protect opportunities without the email thread that creates channel conflict.
MDF & incentives
Publish fund rules, approve requests in days, and give finance the same remaining balance marketing sees.
Onboarding & academy
Sequence contracts, security, product courses, and first-deal checklists so new partners reach revenue in days.
Co-marketing
Shared campaign kits, co-branded pages, and lead return paths that do not dump into a generic inbox.
Partner 360 reporting
Health, pipeline, certification, and fund use on one partner record — ready for the Monday forecast.
How it works
Stand up a program, then get out of the way.
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Model the program
Tiers, regions, deal rules, fund policies, and required courses — configured once, enforced everywhere.
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Invite the network
Import partners, map them to managers, and open a portal they can use without a training webinar.
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Run on the numbers
Watch registrations, time-to-first-deal, fund burn, and partner health instead of chasing status updates.
Who it is for
Every motion that is not a direct sale.
Resellers
Deal protection, price lists, and a path from quote to booked revenue.
Referrers
Simple lead capture and visible rewards when a referral converts.
MSPs & SIs
Certifications, solution kits, and delivery partners on the same account.
Alliances
Co-sell plans, shared pipeline, and executive sponsors that stay current.
“We stopped being the help desk for our own partner program. Registrations are fair, MDF is visible, and I can tell which partners will hit the number before the quarter is half gone.”
Next step
Put every partner on one operating system.
Bring your program, partner list, and current tools. We will show you a working PartnerFlow 360 workspace in 30 minutes.